Toronto Sun: Sharon Aschaiek

What’s in a name?

For entrepreneur Candace Alper, the answer to this classic question is easy: a successful business and a lot of fun.

Alper is the founder of Name Your Tune Inc., a company that sells a personalized children’s music compilation that features your child’s name in every song.

In our kid-centric culture, where parents strive to make their children feel like stars, Name Your Tune has become a certified hit.

“The momentum has been so exciting,” Alper says. “It has been so well received, kids have so much fun with it, as well as parents and grandparents.”

Each made-to-order CD features kid faves such as Old MacDonald, The Wheels on the Bus and If You’re Happy and You Know It with their names plugged into the lyrics. Kids hear their names more than 80 times throughout the compilation….

.... Currently in its fifth year of operation, Name Your Tune is still a rockin’ business, and has recently gone green: the company now uses eco-friendly CD packaging and shipping options, and pays a monthly fee to non-profit environmental organization Zerofootprint to offset the carbon emissions caused by shipments.

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